The use of social engineering to trick people into giving you money is becoming a thing of the past.
The term “social engineering” is a term that has been used by marketers and tech companies to describe techniques they use to try and get users to do things they would never otherwise do.
This week, the ABC interviewed two technology industry experts who explain how they have used social engineering tactics to try to get people to donate or buy things on Facebook, Google or Twitter.
In an interview with News.co.nz, senior social media marketing strategist Michael Smith from the marketing firm Fuzzywuzzy said social engineering is one of the easiest ways for marketers to target people in the world.
“Social engineering is not new and has been around for a long time,” Mr Smith said.
“People have done it before and it’s very easy and it has been a very successful strategy in terms of reaching people in a very targeted way.”
Social engineering has been part of social media for some time.
“We used to call it social media.
I guess I call it the ‘social art’,” Mr Smith explained.”
It’s not something new.
The first thing you have to do is identify the audience that is going to buy this product and what that audience is like.”
So if you have a customer with a profile that is pretty popular, maybe they’re the sort of person who would buy this thing, but they might also have other preferences.
“And if they have a profile with a low level of engagement, maybe it’s not going to sell and they’re not going out and buying it, that’s a great place to use social engineering.”
He said social media was used for marketing a range of products and services.
“The whole idea of what we do is to connect with that user in a way that makes sense to them, and to get them to pay for the service.”
Social media and social artThe technique was used in the 1950s by the United States Navy, but was mostly phased out in the 1970s.
“A lot of times it’s like, ‘Oh, well it’s really not a very effective social art’,” he said.
“It is a really good example of what is called ‘the art of social manipulation’,” Mr Simpson said.
The concept is very simple.
A marketing company would say, ‘Hey, we want you to buy something for your family’,” he explained.
The company would put up a photo of the product, ask the customer to purchase it and then get them on Facebook or Twitter and post a link.
If the person clicks on it, the company would then ask them to share the link on their own Facebook profile and Facebook.
In order to “catch” people, the companies would use “influencers” to “push” the message through their social media channels.”
The company then used the data that was collected from the social media user to target other people to buy their product.””
That’s the whole purpose of social art.”
The company then used the data that was collected from the social media user to target other people to buy their product.
“I think the most successful marketing strategy that I’ve seen is really, really simple, and it really is social engineering,” Mr McEwan said.
“You’re not doing social art or ‘social engagement’ on your own, you are going to engage with the social community, so that’s the big difference.”
He also said the techniques used to engage people with a product were much more effective than traditional advertising.
“That’s what’s really going to drive you, you know, your engagement, you have the ability to drive engagement and that’s what the best campaigns do,” Mr McMurray said.
Social art and marketing strategyThe company that Mr McLeod works for, Fuzzys Social Art and Social Engagement team, is also one of Facebook’s most successful social media teams.
“There are about five people in Facebook,” Mr McGrath said.
Topics:business-economics-and-finance,technology,technology-and ofcor,advertising,advertising-and.consulting-agents,advertising—industries,marketing,internet-advertising,business-partners,social-media,social media,advertising+alliances,social,business,socialism,multiculturalism,businessing-industry,world-politics,tech-industries-and%E2%80%93media,internet,social_media,advertising_industryFirst posted March 09, 2018 09:07:35Contact Michelle DaleyMore stories from New Zealand