Google’s patent for a “method of identifying content online” was published on Thursday, and it will likely result in the company making a lot more money from the technology.
In a patent application filed in 2015, Google describes a method that could be used to locate websites that link to one another via a “unique identifier.”
“This identifier is identified by a combination of the identifier, the content identifier, and/or a combination thereof, and a search engine or other search engine can use the identifier to locate content on a site, and thereby identify it as being a website that links to content on the same site,” the application said.
The company described its patent as “a method for identifying content on an internet website by combining a content identifier with a content attribute that identifies a website’s content,” but it also noted that it could also be used for “tracking content on multiple websites,” something Google would presumably be able to do using this method.
Google’s patent was filed in October 2015, but it was published just three months later, in April 2016.
The timing of the patent filing could indicate that the company is still working on the technology, as the application didn’t explicitly say whether the technique would work on a Google-controlled platform.